Skills.

    • Planning

    • Content strategy development

    • Media relations

    • Public speaking

    • Internal communications

    • Social media trends

    • Crisis communications

    • Social rollouts

    • Adobe Creative Suite (Proficient in Photoshop, Premiere Pro, Illustrator, InDesign)

    • Final Cut Pro

    • Canva

    • CapCut

    • Hootsuite

    • Buffer

    • Google Analytics

    • Microsoft Office Suite

    • Google Workspace

    • Trello

    • Mailchimp

    • Constant Contact

    • Social media marketing (management & analytics) for Instagram (including Reels), TikTok, X/Twitter, Facebook, and LinkedIn

    • Platform-native content creation

    • SEO

    • Email marketing

    • A/B testing

    • Community management

  • I strategically integrate AI tools into my social media workflow to enhance efficiency, optimize content planning, and stay ahead of emerging trends. I primarily leverage platforms like Gemini and ChatGPT to streamline content calendar development, generate relevant hashtag lists, and identify new trends and conversations within my industry. By using these tools thoughtfully, I can create more impactful social media strategies and ensure that my content is both timely and relevant.

About.

I believe that life, like social media, is best lived with a dash of creativity and a whole lot of heart. As a social media strategist with 8+ years of experience, I thrive on crafting engaging, platform-native content that connects with audiences. I'm particularly passionate about the power of short-form video (Reels and TikToks are my playground!). Off-screen, my world is filled with the joyful chaos of two kids, a loving husband, three dogs, and sixteen chickens – a constant source of inspiration! Fashion is my other creative outlet, a way to express my artistic side and celebrate the beauty of design through curated outfits. My professional background includes leading successful marketing campaigns for a non-profit, where I significantly boosted audience engagement through strategic social media initiatives. I'm proficient in Adobe Creative Suite, a keen observer of social media trends, and I'm always looking for authentic ways to connect with the world around me.