Social Media & Content

Platform Expertise

  • INSTAGRAM

    I'm passionate about creating visually compelling Instagram feeds that go beyond individual posts to tell a cohesive brand story. I've developed a keen eye for grid planning and design, utilizing tools like Photoshop to create mockups and ensure a consistent aesthetic. I'm also skilled in leveraging carousel posts to add depth and interactivity to the Instagram experience.

  • SHORT-FORM VIDEO (TikTok & Instagram Reels)

    I specialize in creating engaging short-form video content tailored to the unique demands of TikTok and Instagram Reels. I'm adept at leveraging platform-specific features, identifying trending sounds and challenges, and utilizing creative editing techniques to produce compelling videos that capture attention, drive engagement, and achieve marketing objectives.

  • FACEBOOK

    I've developed and executed diverse Facebook content strategies, utilizing a mix of formats including text updates, images, videos, Live broadcasts, and Stories. I'm adept at tailoring content to resonate with specific audiences and leveraging Facebook Insights to optimize performance.

  • LinkedIn

    I'm skilled at using LinkedIn to distribute content to a targeted audience of supporters and stakeholders. I understand how to leverage the platform's features, including company pages and employee advocacy, to maximize the reach of key messages and engage supporters with relevant updates.

Content Strategy & Planning
Each year, I spearhead the development of a comprehensive social media plan, working closely with all departments at Ronald McDonald House Charities of the Inland Northwest to ensure our social media efforts align with their fundraising goals and overall organizational objectives. This collaborative process begins with a thorough needs assessment, involving meetings with each department to understand their specific priorities and target audiences. Based on this information, I develop a detailed plan that outlines platform-specific strategies, content pillars, posting schedules, and key performance indicators.